display racks: How to highlight cosmetic brand when design cosmet...

display racks: How to highlight cosmetic brand when design cosmet...: As life is getting better and better, cosmetics has been become part of women life. Therefore, many cosmetic brand take advantage of displa...

How to highlight cosmetic brand when design cosmetic display

As life is getting better and better, cosmetics has been become part of women life. Therefore, many cosmetic brand take advantage of display stand to increase sales.

It is well known that woman tell the quality of cosmetic by her first sight at the cosmetic. As a result, a good cosmetic display can bring consumer feeling of high-end and good taste. This can be taken as a marketing strategy as every brand has its own culture. When do marketing, it is very necessary to focus on every detail to reach best effect.

Generally speaking, cosmetic display not only need to match its brand but also need combine with current trend. Therefore, meeting consumer’s sense of beauty, satisfied consumer’s spiritual enjoyment is very necessary. Absolutely, a good design and good handcraft cosmetic display can bring good effect and improve the brand. Meanwhile, elegant display makes cosmetic more beautiful and eye-catching, and then to improve consumer’s satisfaction.

However, as for different grade cosmetic brands,it is very important to know some policy of design.

Different grade, different style design should has a good combination with luxury to avoid display itself be the focus. If the display design is higher than brand position, then display will steal the show. Moreover, exaggerate design can it a white elephant. As a result to affect the cosmetic sales.



So, every cosmetic brand choose the design matching its culture and positioning when purchase display. In addition, professional and right display placing improve display to increase the cosmetic sales.

Showcase how design can attract more customers to the eye

Showcase design belong to the space design and exhibition design category, and its commercial application is mainly Showcase mall, stores display cabinets and counters, and other exhibitions. Then how can it attract the attention of customers? Here are three areas under the display cabinets in the design and production process need to pay attention.

A focus on product display space

The main showcase for the end user sales personnel and consumers, so the exhibition space needs to start from the two roles, the plane and the three-dimensional space to grasp the following points:

After 1, terminal sales staff to facilitate the display of products and product display for easy access, especially for some of the glass showcase, its edge even after treatment but there are some security risks, in order to avoid scratching, showcase production of the manufacturers of the material selection and technical processing which showcase the design must be in place;
     
2, showing the three-dimensional space with each other in the plane of the display to make sure the goods more attractive, more open visual display to let consumers at a glance.
     
Second, pay attention to the form of a modern
As a showcase of products for commercial applications, there is a certain similarity between its production and furniture design, because to consider from the consumer's aesthetic aesthetic aesthetic furniture and display cabinets user users are synchronized. Thus, showcase design in addition to having its functionality, it should have a modern form. Showcase of modern design concepts can actually be traced back to 1922 Wlater Gropius architectural design guru who guided Bauhaus furniture model designed to overlap the vertical S-form, in conjunction with its 1923 years of book shelf design technology and art pushed from unprecedented heights, this simple and flexible design feature has been extended so far, and have a certain impact on the Showcase design ideas. By superposition of different merchandising display cabinets between extensions of linear geometric design formed a stylish modern design showcase.

Third, pay attention to the color of goods and showcase match between

Showcase design of the three elements of which there is a "color factor" as a commodity showcase "static salespeople," added-value for the goods while not overwhelming, so the color should showcase how to choose?

1, the color is generally not too strong irritant to avoid jumping the focal point of the great impact of consumers;

2, gray display cabinets generally bright color in product mix;

3, shades lighter display cabinets, display cabinets of the match by the dark can be more salient merchandise;

4, with three of the truth, with a dark colored Showcase general merchandise;

5, men choose black and white hues showcase more;

6, display cabinets only as the background color as a foil effect.

How fitting clothing store? Teach you using clothing display

Wooden display rack clothing are generally used as a base of high-density, light or matt surface bake paint, then with some acrylic, printing and other ancillary materials made wooden display rack suitable for high cabinets and checkout.

Metal shelves are generally dominated by stainless steel, mirror stainless steel or brushed stainless steel. Metal display rack clothing suitable for the island shelf, and are hanging pendant. There are many sections of stainless steel, 304 stainless steel is more suitable for the production of clothing display rack.

It should be noted that, in the same shop, clothing display should be the basic unity of style, the purpose is to create a neat, orderly environment and provide a good atmosphere for shopping.

Clothing display layout, the main contents of the store layout, the display / display cabinet composed of channels, determine the flow of customers, regardless of vertical cross, diagonal cross, radiant, free flow type or direct methods such as layout should be to change the business content while retaining some flexibility so that at any time to adjust the display arranged in the form of clothing. So modern integrated shopping centers have adopted various forms of combination display cabinets, and only a few stores only a small amount of fixed form.

what needs attention When Show watch?

Many watch style, variety, brand, remember to store unique, representative, limited classic show.

1. Watch the volume is relatively small, so the main display, so that Chin will watch the fastest convey information to the customer, each one needs to watch is equipped with a special bracket, bracket base can identify the watch-related information, as well as features. Thus fully inspire customers desire to buy.

2. Watch Display space is not suitable too, because the product itself is a smaller volume. Chin-making materials modeling to fully reflect the mechanical watch beauty and advanced technology to acrylic based.

3. For products to be more beautiful, eye-catching, with exhibition stands need lighting, partial lighting needs to be based, you can use small spotlights on the exhibition stands and products locally irradiated, which play a prominent and eye-catching effect. Therefore, whether the display rack with good lighting, display rack material is very important, translucent acrylic become stronger materials commonly used in watches display rack。

Several glass commonly used in display racks

Applied to the glass shelf in place in fact very small, usually choose acrylic as an alternative, but is also useful to place glass,

First, the glass

Tempered glass is safety glass. Tempered glass is in fact a kind of prestressed glass, to enhance the strength of the glass, usually the use of chemical or physical methods, compressive stress is formed on the glass surface, when the surface of the glass to withstand external stress is first offset, and thus improve the carrying capacity of glass to enhance their anti-wind pressure resistance, cold and heat resistance, impact resistance and so on. Jewelry display racks and cosmetic display racks commonly used in this type of material.

Second, the bent glass

Bending the glass is heated and softened by the flat glass forming in a mold, and then annealing the surface made of glass. Bending the glass in order to meet the needs of the modern high quality, high-quality glass by the heat softened bent in the mold and then annealed made of curved glass. Style appearance, smooth lines. It broke through the plate glass of unity, more flexible use. One commonly used materials crafts.

Third, sandblasted glass

Emery sandblasted glass is mixed with water, high-pressure injection on the glass surface, a process in order for its polished. Including spray glass and sand carved glass, which is processed into the automatic level by blasting machine or standing on glass sandblasting machine level or intaglio patterned glass products, but also add color called a "printing on the pattern glass ", or used in conjunction with a computer engraving machine, carved deep cut in, forming a dazzling, lifelike art. Sandblasted glass with high-tech processes flat glass surface caused by erosion, thereby forming a translucent matte effect, because there is such high-end, hazy effect, so a lot of this type of material used in the showcase clothing and furniture supplies.

Fourth, embossed glass

Embossed glass, also known as glass or knurled pattern glass, is to adopt a method of manufacturing flat glass rolling. Embossed glass allows light and soft, and with screen guard role and certain decorative effect.

How to design cosmetics display racks?

More and more cosmetic brands, a variety of advertising, product endorsements also intensified, of course, can not be behind the terminal display, in-kind exhibition of cosmetics can not just be put on the table would expect a customer bought it, since is to show, then how should display designed to achieve marketing results?

Look at the picture: This is a well-known cosmetic brands, product is relatively simple, the appearance looks more like a bottle of water; look at the product display racks, display racks design style simple, generous, base with deep colors, and products are significant color boundaries; Chin selection is transparent acrylic, and product color is very close, and many may wonder why did he choose to do the back plane of a transparent material, so it is difficult to highlight the product does not it?

Reason 1: The color of the product itself is transparent visible, if you choose to do the background color of the material, then the product displayed color had changed;

Reason 2: display racks base design of black, assuming re-use a dark background, the entire display racks, there is no color boundaries, then the product will not be displayed three-dimensional; directly affect the display effect.

Reason 3: cosmetics as women's cosmetics, should be to create a pure, natural visual effect, then color matching is not suitable too deep and complex.

Display design, regardless of the shape or color should be displayed from the items, cosmetics display racks design, design significance lies round display products; color design is to highlight the significance of the product;