How to design cosmetics display racks?

More and more cosmetic brands, a variety of advertising, product endorsements also intensified, of course, can not be behind the terminal display, in-kind exhibition of cosmetics can not just be put on the table would expect a customer bought it, since is to show, then how should display designed to achieve marketing results?

Look at the picture: This is a well-known cosmetic brands, product is relatively simple, the appearance looks more like a bottle of water; look at the product display racks, display racks design style simple, generous, base with deep colors, and products are significant color boundaries; Chin selection is transparent acrylic, and product color is very close, and many may wonder why did he choose to do the back plane of a transparent material, so it is difficult to highlight the product does not it?

Reason 1: The color of the product itself is transparent visible, if you choose to do the background color of the material, then the product displayed color had changed;

Reason 2: display racks base design of black, assuming re-use a dark background, the entire display racks, there is no color boundaries, then the product will not be displayed three-dimensional; directly affect the display effect.

Reason 3: cosmetics as women's cosmetics, should be to create a pure, natural visual effect, then color matching is not suitable too deep and complex.

Display design, regardless of the shape or color should be displayed from the items, cosmetics display racks design, design significance lies round display products; color design is to highlight the significance of the product;