knowledge of display racks design

One, truth
Commercial display racks design to maximize attract, attract customers, we must give full play to the designer creativity and imagination, create new in order to be different aesthetic image. At the same time, the real commercial display design must pay attention to the aesthetic creation, namely, the message must be accurate, can not speak in superlatives, make an empty show of strength, this is also the modern commercial exhibition design is the key problem. Otherwise, not only will lose credibility, against the occupation moral, will cause consumer psychological distrust and antipathy. America business in its advertising creed eight in five is about the problem of authenticity, which emphasizes the fact, not as a lure, the price really, notexaggerated, honest recommendation, this remarkable. At the same time, emphasize the commercial display racks real design, does not mean that the rich negative expression. On the contrary, in order to stimulate people's emotions, stimulate the purchase desire, uniqueness, must pay attention to the expression of rich and novelty.

Two, the sense of the times and national style
The commodity is a product of the development of social productivity and the level of science and technology. Essentially, it reflects the historical evolution and the progress of human society. Therefore, as the information medium between goods and consumers display design is bound with distinct features of the times. Specifically, the modern commercial display racks design is the use of advanced science and technology of human society and the modernization of the means of business management, the industrialization society production brought about by material conditions, through the various media display, create visual effect and changeable, to complete a business media planning, and the new concept of goods to change the customer's shopping psychology, so that consumers in the form of display effect, organic option for commodity. Practice has proved that the design is successful, often with high intensity stimulation or new in order to be different form, high emotional decisions with high technology and modern way of life to adapt, which caused the people's aesthetic feeling. The lack of design sense of the times is the lack of visual impact, so it is not easy to attract people, not people's attention.

Three, the concept of environmental
Commercial display racks is the main access to the visual, auditory, and it is one of the venues – environment are closely linked. At the same time, it also constitutes an important part of city landscape, therefore, must emphasize the concept of environmental. Commercial exhibition design is present in human -- the system environment, therefore, in the concrete must be designed from the whole space of comprehensive design. According to the characteristics of the environment construction, road width and color, climate and other aspects of the comprehensive consideration, the in store display, neon lights, advertising posters, electronic display advertising design is particularly important. From the point of view of the whole city planning and environmental beauty of the requirements, the design presents a unified requirements and planning, through the system of planning and design, in order to form a superb collection of beautiful thing sprosperous street. On the contrary, it will be feeling.

Four, the intuitive aesthetic effect
People watch the commercial display racks are completed in very short time. Thus, the "information content" the shortest time and maximum became modern commercial exhibition major issue to solve frame design. Psychology research shows, "intuition" aesthetic effect is the moment of contemplation, is under the prerequisite of past experience, rational ,intuitive grasp of the essence of things. This moment of contemplation, is the aesthetic object gives the subject the stimulation caused by reflection of feeling, make the subject in the process of imagination enriches the object image, and left a distinctive feel of object and strong impression in the mind.