2014年7月31日星期四

What is POP display stand?


In stores and malls, we often see in the store promotional purposes POP advertising, there are display, windows, banners, etc., which, although not the core store POP advertising, but it can often play a finishing touch. So what exactly is POP display it?

Display is placed on the counter for illustrative commodity prices, origin, grade and other effects. Must show a small amount of goods on display, but the purpose is to show the goods, not only to showcase the product itself, but also to directly explain commodity content of advertising, which is the role of POP display stand.


Unlike ordinary shelves POP display racks, POP display the meaning of existence is more of an advertising implant, which allows goods under the action of silent POP advertising can promote themselves, which is its biggest bright spot.

POP display and shop fitting become shopping malls, stores an indispensable part of the spatial layout, POP display merchandise in order to comply Characteristics, design and production aspects of relatively high demand, not only beautiful but also high-end, so when decorating the shop, color and position requirements will be placed according to POP display design may be.

POP display stand made ​​of different materials can be made ​​common are acrylic, iron, wood, and a series of composite materials.


POP display is a display products props now the most popular, almost any store POP display stand can see the figure, its role can imagine!

2014年7月30日星期三

What's the food display racks for?


There are many types of display racks, and according to the different characteristics of the product, its features and functions are different display racks. Today we come to understand the next food display racks in the end what effect? I hope to play some role in the future to help select the time display racks.

First, the role of classification management
Many kinds of food, the use of the display are not the same, for example: fruits tend to choose with a wooden stand, and vegetables generally used in metal display racks. Whatever the exhibition, display and put it into different categories of products, then that has the effect of display racks classified management, this role is not only convenient store management, and promote sales.


Secondly, the video display is conducive store layout
Placed orderly display, the layout of the store is to play a significant role. Not only that, for the purposes of large-scale shopping malls, there is also convenient for store display area is divided, this way, customers buy goods, they also facilitate a lot.

Finally, the display will certainly play a role in the show
Whether it is food or any display racks, have demonstrated the role of product characteristics. So, choose a suitable display rack is very important, the impact of the effect of your display racks from the selected material, the design, and so will. Here remind: Food display at design time, usually at about the height control 1.5m, so customers can choose the product when more relaxed, and will not rise or reach out enough.

Four merchandise display style

Different styles are not the same as merchandise display, along with the different nature of all kinds of goods and commodities for the crowd, asking them to show the effect will be somewhat different, today we introduce four main product display style :

1 arbitrariness - Nature show: do not rely on display racks, merchandise natural place, giving a natural, casual and open feel. Its natural beauty and difficulty in word, not arbitrary random placement. This show style, used for leisure products.


2 beautiful nature - decorative display: intends to showcase the beauty of form, mood pursuit of beauty, for exhibition stands, stand lights, colors, decorative lights have deliberately pursue, but be careful to avoid the neglect of the product itself show. This display style, and more for restaurants, bars, cafes and beauty, leisure club and a series of representative products of the show.

3 - Modal - close to life show: the goods in accordance with the actual situation in life, when people use modality on display. This show style, used for furniture, household goods show.

4 exaggerated type - in children's products in the show, often exaggerated artistic style, bizarre story plot of goods into which the children spend in line with the product, children's toys display stands to attract naive, fanciful children .


Display of goods, from life more than life, the reason will be showing style, because any commodity has its own attributes, according to the property to show, more prominent and characteristic reaction product!

2014年7月28日星期一

How to design full of artistic display racks?


Display racks pleasing, attractive, gives a good feeling, people left a deep impression. Exhibition stand design, you need to go with artistic combination of these factors, so that it can produce the best visual effects and good psychological effect is the basic requirement for the exhibition design. Hard to imagine, even the best product, if placed on a very mediocre display rack stand, how to retain customers footsteps impressive it?


First, display racks design to be able to attract the attention of visitors
Chin first glance audience is critical, research shows that in a competitive, colorful environment, this display racks design attracted a decision of this audience or lose this potential customers. Therefore, the design should be eye-catching display racks design should engender interest. The first role of display racks design design is to attract visitors attention and generate interest; second role is to attract visitors into the cabinet and carefully watched the exhibits. Exhibition stand design work to do to pay attention to the artistry, but it should be noted that the display racks design design work to avoid flashy avoid causing too fancy display rack customer ignored the product itself.

Secondly, the display racks design design to reflect the image of the industry position of enterprises
If the business is a big company, you can not display rack designed to vendors whose image; such companies want to show dominance in the aviation field, you can not design a model toy factory feel. Therefore exhibition stand designers need a useful means to demonstrate specific exhibition of abstract thinking.

Finally, in conjunction with the product.
A display full of beauty, not only looks beautiful, but also the inherent practical! The product combines the design of the display racks design inside, combined, ultimately attract more customers, this is a successful and artistic value of the display.


So, full of artistic display must be on the actual situation, taking into account how to attract customers, how to react corporate image.

2014年7月24日星期四

Display of the role of business


Display and display cabinets have used in every industry, as long as you do business and want to increase sales, they should show a lot of effort on props, merchandise display stand for different forms of expression and function are not the same, so the election on the exhibition stand is the key. So the role of corporate display is mainly reflected in what areas?


1 Brand role
Unique corporate design display will enjoy giving a visual play on the brand impression deepened effect, a maverick display at peer companies not only make you have a unique style, but also to British Gas customers attention immediately remember you.

2 decorative
In addition to the display of corporate image and product display line to your business plus, in fact, he still has practical value, such as: exquisite display design used as decorations, both placed in the mall or the company, both from to the advertising effect.

3. Improve product sales role
Whether it is business or any display stand, its ultimate goal is to increase sales of goods. Display increased sales premise must be designed according to the characteristics of the product, highlighting the products, the role of which is the display rack itself for product development.

Enterprise requires not only display the unique design, beautifully produced, must also require full compliance with the corporate image.

2014年7月23日星期三

How to check cosmetic display quality?

Due to cosmetic display can have a variety of materials, so the test standard is somewhat different, but the basic test quality or from the aspects of appearance, size, structure, and other accessories to carry out.


Cosmetic display racks appearance
1 exhibition stand design drawings must meet not significantly skew
2 exhibition stands between the side panels and shelves can not have a significant gap
3 exhibition frame color can not exist serious color.


Cosmetics display racks size
1 dimensions according to the drawing requirements, error conditions allow long, wide, high joints there is ± 2MM .
2.In dimension cosmetics display is required to meet customer product size,can not appear inside size display does not meet customer product size completely.                           cosmetics displays


Cosmetics display racks structure
1、structure is strong, the stable, while shaking the other parts can not loose and fall off.
2 、continuous with larger strength pull drawer and a switch valve and other components of 15-20, there should be no damage and other problems


Cosmetics display racks accessories
1、 cosmetics display parts are usually not very complex, quality inspection time, size, function realization is the need to strictly.
2、 is provided with a light display in the quality inspection of the need to light, brightness and overall effect test.

Through the test of a series of quality, in order to ensure the display quality, so when the test item requires patience and very carefully, to avoid the unqualified products to the customer.                                 cosmetics display racks

2014年7月22日星期二

store display racks acts as a what kind of role?


At any one commercial street, any one commercial shops, we can see the beautiful merchandise is displayed in the display racks, whether it acts as what kind of role?

Display racks is the center of the bone shop
Commodity display shelf modern design an indispensable, if not it will not be personalized product performance, or even disappear in the overlap in many commodities. Moreover, it has become a very good bedding store layout, so the store has a mere strip layout, space layout become necessary factor.

Display racks propaganda tool products
Display is also often store promotional materials, is the brand most direct and effective advertising. Its style in the development process of continuous improvement, updating, rich, and therefore full of vitality and charm, as a commodity but also adds a lot of luster. In the increasingly fierce market competition, the changes in the marketing, branding its own unlimited creativity and the store can create a special atmosphere, attracting consumers.


Not only is the display racks merchandising aids, it is brand laid vehicle, it has vitality, become an integral part of a brand growth path protagonist.

The importance of the visual image of the product


Visual Merchandising is called the European clothing industry "in the 21st century the most important commercial retail business model," the visual display in the retail sector is playing an increasingly important influence. In most industries there, the visual image of the product played a decisive role, because first you have to be customers fancy products, will have the possibility of the deal.

Why pay attention to the visual goods
Whether you are doing today to make cosmetics and even clothing or jewelry, you want more people to buy the product, and if it must be beautiful. This dress is worn it can bring out the beauty of this cosmetics is not able to bring a beautiful face, this piece of jewelry is not able to bring out the qualities and so on. That being said, you're going to bring attention to your product visual effect?


What is the importance of the visual image?
Image is a brand, and now so many stars to become a certain kind of product spokesperson, this is for their own products to build a brand. Today, we walked into a mall, walk into a shop, in front of us is beautiful and has a fine sense of design goods on display racks , which is why each store display rack reasons must be used, because more and more people's attention whether their products to give customers a good visual experience. Through exhibitions, through the exquisite backdrop, this is a very practical marketing skills, this also highlights the display racks almost become an indispensable part of every industry!

Therefore, the visual image is not tolerate neglect of goods, with the "beauty" to attract the customer is always set up!

2014年7月21日星期一

How to skillfully use the magazine display rack?

Often can store business in various finance building,, and all kinds of goods in store at the entrance to see the data display, for all kinds of magazines, product introduction and text, the same data display, you can use it for your sales do what little one can to help?



Many shops have a magazine display rack placed in their own shop, placed on goods from their stores in the magazine displays, let pass by customers can readily see, play the role of propaganda, this method is practical because many are hiring released some publicity, but also have a lot of customers do not want to see the flyers, leaflets. The moment you away, but the magazine displays placed in front of the store can attract customers, also can follow customer mood, when they want to see can readily take, so they don't get thrown away their habits, customers want to watch there are different and distribute leaflets effect, so completely according to the customer's mood in the publicity, the customer see the flyer can quickly understand the characteristics of goods at the same time also can see this shop advantage point.

Now families have application in the magazine display rack, many family bathroom is a magazine displays placed, let the family when the toilet can be picked to Journal watch. We can also see, a lot of tabloid Pavilion will also use the magazine display placed in newspapers and books and so on, can also be used as a brand publicity.

Magazine display rack not only to better classification management of materials or books, it is potential business opportunities that we put on display rack placed in a what place, like, very valuable jewelry on the street, would you believe it is real jewels?

2014年7月19日星期六

store display racks acts as a what kind of role?


At any one commercial street, any one commercial shops, we can see the beautiful merchandise is displayed in the display racks, whether it acts as what kind of role?

Display racks is the center of the bone shop
Commodity display shelf modern design an indispensable, if not it will not be personalized product performance, or even disappear in the overlap in many commodities. Moreover, it has become a very good bedding store layout, so the store has a mere strip layout, space layout become necessary factor.


Display racks propaganda tool products
Display is also often store promotional materials, is the brand most direct and effective advertising. Its style in the development process of continuous improvement, updating, rich, and therefore full of vitality and charm, as a commodity but also adds a lot of luster. In the increasingly fierce market competition, the changes in the marketing, branding its own unlimited creativity and the store can create a special atmosphere, attracting consumers.


Not only is the display racks merchandising aids, it is brand laid vehicle, it has vitality, become an integral part of a brand growth path protagonist.

2014年7月16日星期三

shoe store How layout to attract customers?


If the shoe is a stage, then the shoe is a performer.

A lot of people think, so many shoe on the market, how to attract customers to my store to buy shoes? So should not the first efforts in the shoe store layout above? Today we talk about how to lay out the shoe store to attract customers?

First, buy a shoe store layout to meet the characteristics of the product
Speaking of features, in fact, contains many elements, such as: the type of shoes are men or women? Fashion models or classic? The elderly or children? A cloth or leather and so on. Determine the characteristics of the shoes, in order to have a positive sexual conduct in-store layout, such as: ladies' shoes, then store layout requires exquisite fashion, of course, but also rich in style shoes


Then, store style, generous to a fresh, natural and comfortable
This requires us to spend more time to look at someone else's shop decoration, from the whole to the details. For example: The entire store layout with what color, spatial layout is vertical or horizontal, or circular display, and then store some of the details, such as: some exquisite props placed in the shoe store, or put a few bottles of beautiful flowers the whole store exudes a touch of floral, so that customers feel very comfortable, very natural.

Finally, the display of props and shoes placed management categories
Show props placed is very important because it relates to the spatial layout of the store, the gap between the shoe display racks, and high shelf, shall be designed to be very user-friendly, rationalization. Management categories of shoes, the main attention is not misplaced, certainly not on the heels flat shoes display racks, this is well understood.

When the monotony of shoe fitting and shoe arrangement can no longer attract customers, we should think about how to do that others do not do, to highlight their shoe features, become a bright spot to attract customers.

2014年7月15日星期二

Jewelry display racks lighting design should pay attention to what?


 Jewelry display racks is generally used to display small pieces of delicate items, you can set the spotlights or fiber optic lighting. Pay attention to light and color match. For example, gold jewelry cold cup can be used for lighting; while Silver gemstone products or daylight cup can be used for lighting. Due to heat generation, heat treatment should be considered Showcase. If the cost of the project to allow use of fiber optic lighting is also a good choice, not to the advantage of bringing too much heat Showcase. Lighting designed around the principle of visible light but not light, highlighting the items on display. Jewelry display lighting to pay attention to two points:


(1) bright enough. Of course, "enough" does not mean to say, the brighter the better. Some jewelry such as gold, platinum, pearls, etc., due to small size, it requires illumination is high enough, 2000lx can; and some jewelry such as jade, crystal, etc., the emphasis is soft, so the jewelry display racks illumination lights above need not be too high.
   
  (2) reflect the characteristics. Gold, pearls and other jewelry entirely by reflected light, pay attention to the direction of the incident light, so that the reflection of the "bright spot" to stimulate the customer's eyes; therefore, spotlights mounted on the display racks to pay attention to the direction of the light, jade, crystal and other stress translucent texture of jewelry, we should pay attention to the light.
  
    Each piece of jewelry is furnished with a special light to performance. Special lighting effects reflect the top level of the shop, the lights create a sense of depth to give Smart every piece of jewelry life.


2014年7月14日星期一

The true role of cosmetic display racks ?


In fact, a common cosmetic display racks contains a large number of sales knowledge, learn to stand, raise your cosmetics sales.
 
1, the display of goods
Cosmetic aspects of the show outside the United States is particularly prominent, and its display is also very easy to embody. A high-end cosmetics, if it is very casually on the table, it would not be brought high-end customers may disdain. If placed in the cosmetics cosmetics exhibition shelves, with spotlights shining, together with other background, decoration, and its exquisite high-end packaging, fine workmanship is very clearly presented in front of the customer, the customer can easily moved by action.

2, to enhance the brand image.
As we all know, the products on display is one of the last opportunities to contribute to the terminal sales, the survey showed that: Customers make the final purchase decision 87% depending on the degree of scientific and conspicuous display of goods. The product display is the cheapest and most basic form of marketing. It does not require you to invest a lot of cost (or even free), you only need to stop and re-examine the operation of the product characteristics, consumer buying habits, and from an aesthetic point of view of product placement artistic processing, it is possible to obtain greater efficiency. Good merchandising is not only easy to stimulate customers to buy, but also to enhance their products and brand image. ,

3, to create a brand atmosphere
We know a store's overall atmosphere contains: window decoration, goods show display, light, color matching, POP, etc., constitute a key element of a good shop atmosphere. For example: cosmetic itself does not speak, but we can use the show the way, the plastic arts, and let the light come alive.

4, can increase sales
   "Good exhibition and display poor, the impact on sales of at least more than 10%," which is one of the many brands and businesses attaches great importance to the cause of product display, product display can cause consumers to buy, and prompted them to take purchases. According to statistics, the store if they can correctly use configuration and display technology goods, a 10% increase in sales can be based on the original.

5, increase the added value of goods
You can also make a good display merchandise value that manufacturers and merchants to obtain higher profits and thus enhance the competitiveness enhancement occupy more market share.


6, maintaining the credibility of the vendor
Use cosmetic display racks is conducive to maintaining the credibility of the manufacturers and merchants to improve the reliability of the product, making the product easy to accept a variety of consumer information and deepen the impression of goods, increasing the opportunity to purchase, a potential profit. Easy to enable consumers to identify with and trust the brand, so as to enhance the visibility of businesses.

2014年7月11日星期五

Jewelry shop how to decorate more features?


Today, more and more stores, so it was faced with a decor shops are not characterized the problem, jewelry stores sell expensive goods for customers is relatively affluent population, the reason why these groups will buy luxury jewelry, part of the reason is the pursuit of unique, so this requirement is not only to unique jewelry design, jewelry stores also have unique requirements, the following point of view, the jewelry store how fitting it more features?

One jewelery shop fitting first element is the name of a good Shop Name will not only facilitate the consumers to remember, but also reflects the cultural connotation of the jewelry store. After taking a good name, we must consider the signs. Pay attention to the design and installation of signs, must be innovative, eye-catching, concise, and not only beautiful, but also lead to customer attention. Because Shop Name sign itself is a meaningful advertising.


Second, the jewelry shop fitting second element is the space design, jewelry shop decoration design sense of space with the natural flow of the theme of simple, practical principle, such as: simple and elegant wall using wallpaper, coupled with soft lighting, the customer has to feel comfortable, light and spacious, naturally.

Three: The third element of the decoration jewelry store display rack is custom, if your space is designed primarily gold, jewelry display rack must then design a uniform color space, so as to form a whole. Of course, this is just the color requirements, according to the store's style is different, custom display racks are not the same style, such as: jewelry shop is retro, the jewelry display rack is certainly not a modern style.

Four: jewelry shop decoration fourth element is the lighting design, lighting in the jewelry store when the renovation has played a significant role, it is not just let the jewelry store lights up, but also to shine all the jewelry, make jewelry look more bright, more full of vitality. And because the placement is not the same jewelry display rack, lights, reflecting the effect is not the same, so the jewelry exhibition shelf lighting is also very important aspects.

Create a unique jewelry store is the need to carefully design and reference, not anxious, not blindly copy someone else's design, features reflect the ideas and thinking more is a trend, decide whether your jewelry store depends on whether you have a unique unique ideas.

2014年7月10日星期四

Cosmetics stores decoration design issues that need attention


Cosmetics stores opened before, whether it is from a decoration or design space and science systems will need careful planning to avoid repeatedly rebuilt store, avoid spending unnecessary human and financial resources. I hope to give you some points to help:

Note I: Style and Design
The first is cosmetic display rack style, style can not chase with wave should be unconventional. Cosmetics display rack design props design, should be people-oriented, harmonization, in the case of the visual impact of increased focus.

Note II: lighting and color
Hey good lighting design can be very manifestation of the product and create a sales environment, and a good design can display more color depth and a sense of coordination.

Note III: spatial layout
Good spatial layout cosmetic display rack, cosmetic display stand and other commercial space a little bit different, is a display and sale of one of the space, so we have to create a reasonable, smooth, strong and easy guide to visit the space layout.

Note IV: product mix
Product mix to the main and sub foil and echoed each other, so cosmetic display of color, shape and other properties to meet a series of cosmetic theme.

Of course, this is just decoration design should pay attention to the main points in the process of implementation of the specific program, there are many details that need attention.

2014年7月9日星期三

How to choose the acrylic display rack manufacturer?


With the acrylic production technology is increasingly perfect, acrylic display rack, acrylic display items such as various acrylic products widely used in the market, production and processing of acrylic products, determines the type of exquisite acrylic display rack. Levels of acrylic display rack processing, determines the amount of acrylic display rack. So the choice of an appropriate acrylic display rack factory is very important, so how to choose a professional acrylic display rack manufacturers, to you the following offer some suggestions.

First, based on their own to the processing of acrylic display rack, first through the network to collect find relevant manufacturers were investigated. The content mainly includes the production technology, product quality, price and delivery time, early screening through horizontal comparison. Here we should pay special attention to confirm the parameters of the acrylic display rack, such as thickness, process and precision requirements, avoid freeloaders want lower prices, it usually leads to the quality of the products is difficult to meet the requirements. To ensure the quality and delivery time, reasonable price is a sensible choice.

Second, through to the manufacturer on-the-spot investigation or provide samples to verify the strength of manufacturers. Because a lot of acrylic display rack is generally bulk orders, bargaining space is large, and the acrylic display rack manufacturers communication based on a good priceand related matters, let the first samples for confirmation. This is the verification of the manufacturers the strength, can also avoid the batch production of the potential quality problems existed in the product, can be said that it is beneficial to both sides.

Third, after the investigation in the field or the confirmation sample, signed a cooperation agreement, the agreed quality, price, payment and delivery date and other details, determine the relationship. Because acrylic display rack processing industry market more mature, the price is relatively transparent, suggestion choice in meet the relatively recent manufacturers to cooperate as much as possible cooperation under the premise requirement, can appropriate to reduce logistics costs, but also conducive to the maintenance of long-term bilateral cooperation.

When looking for acrylic display rack manufacturers, should refer to the above three aspects, the hope can give you a reasonable suggestion.

2014年7月6日星期日

Custom display racks should pay attention to what the problem?

Display is essential shopping facilities, custom display racks is the first step out of the mall, with a good display that is the beginning of success, it must be of some fine work done. Custom display stand should pay attention to what the problem? We can consider the following aspects.

To display custom tailored

Because many types of display in a custom display racks when we must first understand it, what kind of showcase for their goods to be sold. Digital home appliances, jewelry stores, clothing and cosmetics display starker in customized time must figure out what kind of display is they need. Shopping malls have to do a custom display stand classification can not be generalized, we must distinguish between use and then ordered.

Note that display customized display material

From a long-term point of view we must pick durable and environmentally friendly use of environmentally friendly materials display with advanced fire board, acrylic and other materials produced by the display has good features. Rugged good display material can be used for many years, but because of poor material shelf life is short need to be updated, taking into account the yearly price increases of raw materials and labor factors, custom material good display both economic and affordable.

Display racks of accessories also need to pay attention fixed on

Do also need to pay attention to some display accessories on display, with particular attention to the lighting on the display part, to look at lighting design is reasonable. Production of display panels use advanced fire from security considerations, which for the sale of jewelry and clothing shopping is very important.

Custom display stand to choose qualified companies

Custom display racks display must choose the brand, because of the large manufacturers of branded products both quality and price are the most reasonable. Qualified enterprises design team, display style design, elegant appearance, is the best material to use, so the company's products trustworthy.

Customized display racks of the price

Custom display racks to display the need to consider the cost, from material, design, quality, shipping, delivery time aspects of a comprehensive measure, compare and then after some customization. After careful investigation, be aware of the following orders either purchased.

With a good display malls can open for business.