The true role of cosmetic display racks ?

In fact, a common cosmetic display racks contains a large number of sales knowledge, learn to stand, raise your cosmetics sales.

 

1, the display of goods

Cosmetic aspects of the show outside the United States is particularly prominent, and its display is also very easy to embody. A high-end cosmetics, if it is very casually on the table, it would not be brought high-end customers may disdain. If placed in the cosmetics cosmetics exhibition shelves, with spotlights shining, together with other background, decoration, and its exquisite high-end packaging, fine workmanship is very clearly presented in front of the customer, the customer can easily moved by action.

2, to enhance the brand image.

As we all know, the products on display is one of the last opportunities to contribute to the terminal sales, the survey showed that: Customers make the final purchase decision 87% depending on the degree of scientific and conspicuous display of goods. The product display is the cheapest and most basic form of marketing. It does not require you to invest a lot of cost (or even free), you only need to stop and re-examine the operation of the product characteristics, consumer buying habits, and from an aesthetic point of view of product placement artistic processing, it is possible to obtain greater efficiency. Good merchandising is not only easy to stimulate customers to buy, but also to enhance their products and brand image. ,

3, to create a brand atmosphere

We know a store's overall atmosphere contains: window decoration, goods show display, light, color matching, POP, etc., constitute a key element of a good shop atmosphere. For example: cosmetic itself does not speak, but we can use the show the way, the plastic arts, and let the light come alive.

4, can increase sales

   "Good exhibition and display poor, the impact on sales of at least more than 10%," which is one of the many brands and businesses attaches great importance to the cause of product display, product display can cause consumers to buy, and prompted them to take purchases. According to statistics, the store if they can correctly use configuration and display technology goods, a 10% increase in sales can be based on the original.

5, increase the added value of goods

You can also make a good display merchandise value that manufacturers and merchants to obtain higher profits and thus enhance the competitiveness enhancement occupy more market share.

6, maintaining the credibility of the vendor

Use cosmetic display racks is conducive to maintaining the credibility of the manufacturers and merchants to improve the reliability of the product, making the product easy to accept a variety of consumer information and deepen the impression of goods, increasing the opportunity to purchase, a potential profit. Easy to enable consumers to identify with and trust the brand, so as to enhance the visibility of businesses.