Season as a time
signal to the fashion consumer market, seasonal signal also means competing
signals.
To trend-oriented
businesses, often seasonal information can be passed more quickly than natural
time. Seasonal changes often vary greatly affect retail for shoes. When
seasonal goods, shoes display racks
main task is to take the initiative to customers the following three aspects of
information dissemination.
1, the shopping
season will change (prompt customer may need the shoes of the season);
2, brand new
product to the store of the season (Recommended theme merchandise series);
3, the new season
will be a popular consumer trends (boot style / fabric / color / theme design /
style consumer trends).
As a display of
how a more rapid and more effective dissemination of information to these three
customers?
First of all: to
meet the seasonal atmosphere display
This is one of the
factors from outside to inside, for example: the arrival of winter, the best
selection of shoes, warm color display series, giving the visual experience is
very warm and comfortable, if this time to launch a comfortable, soft shoes, would
be better.
Then: to have a
special display showing the new / flagship product
In the turn of the
season when the customer needs will be bigger than usual, as a shoe store, no
matter what kind of shoes sold, there must be the flagship product, the best is
to use a new listing display, the display placed in the center, most likely to
be seen in the position. And new shoes to be different from ordinary shoes
display racks, this is the most direct way to highlight new.
Finally: If you
buy a brand of shoes, the introduction of fashion elements are essential, for
example: 2014 popular style: a classic publicity or money; colors: warm colors
or cool colors, or mix and match; Style: Retro style or campus style; fabric:
leather or canvas; among other factors. Shoe trends need to closely follow the
trend, adding these elements conducive to better sales.
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