2014年10月13日星期一

How to use shoe display racks to increase sales when the season changed?



Season as a time signal to the fashion consumer market, seasonal signal also means competing signals.
To trend-oriented businesses, often seasonal information can be passed more quickly than natural time. Seasonal changes often vary greatly affect retail for shoes. When seasonal goods, shoes display racks main task is to take the initiative to customers the following three aspects of information dissemination.

1, the shopping season will change (prompt customer may need the shoes of the season);

2, brand new product to the store of the season (Recommended theme merchandise series);

3, the new season will be a popular consumer trends (boot style / fabric / color / theme design / style consumer trends).

As a display of how a more rapid and more effective dissemination of information to these three customers?

First of all: to meet the seasonal atmosphere display
This is one of the factors from outside to inside, for example: the arrival of winter, the best selection of shoes, warm color display series, giving the visual experience is very warm and comfortable, if this time to launch a comfortable, soft shoes, would be better.

Then: to have a special display showing the new / flagship product
In the turn of the season when the customer needs will be bigger than usual, as a shoe store, no matter what kind of shoes sold, there must be the flagship product, the best is to use a new listing display, the display placed in the center, most likely to be seen in the position. And new shoes to be different from ordinary shoes display racks, this is the most direct way to highlight new.


Finally: If you buy a brand of shoes, the introduction of fashion elements are essential, for example: 2014 popular style: a classic publicity or money; colors: warm colors or cool colors, or mix and match; Style: Retro style or campus style; fabric: leather or canvas; among other factors. Shoe trends need to closely follow the trend, adding these elements conducive to better sales.

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