display racks: How to highlight cosmetic brand when design cosmet...

display racks: How to highlight cosmetic brand when design cosmet...: As life is getting better and better, cosmetics has been become part of women life. Therefore, many cosmetic brand take advantage of displa...

How to highlight cosmetic brand when design cosmetic display

As life is getting better and better, cosmetics has been become part of women life. Therefore, many cosmetic brand take advantage of display stand to increase sales.

It is well known that woman tell the quality of cosmetic by her first sight at the cosmetic. As a result, a good cosmetic display can bring consumer feeling of high-end and good taste. This can be taken as a marketing strategy as every brand has its own culture. When do marketing, it is very necessary to focus on every detail to reach best effect.

Generally speaking, cosmetic display not only need to match its brand but also need combine with current trend. Therefore, meeting consumer’s sense of beauty, satisfied consumer’s spiritual enjoyment is very necessary. Absolutely, a good design and good handcraft cosmetic display can bring good effect and improve the brand. Meanwhile, elegant display makes cosmetic more beautiful and eye-catching, and then to improve consumer’s satisfaction.

However, as for different grade cosmetic brands,it is very important to know some policy of design.

Different grade, different style design should has a good combination with luxury to avoid display itself be the focus. If the display design is higher than brand position, then display will steal the show. Moreover, exaggerate design can it a white elephant. As a result to affect the cosmetic sales.



So, every cosmetic brand choose the design matching its culture and positioning when purchase display. In addition, professional and right display placing improve display to increase the cosmetic sales.

Showcase how design can attract more customers to the eye

Showcase design belong to the space design and exhibition design category, and its commercial application is mainly Showcase mall, stores display cabinets and counters, and other exhibitions. Then how can it attract the attention of customers? Here are three areas under the display cabinets in the design and production process need to pay attention.

A focus on product display space

The main showcase for the end user sales personnel and consumers, so the exhibition space needs to start from the two roles, the plane and the three-dimensional space to grasp the following points:

After 1, terminal sales staff to facilitate the display of products and product display for easy access, especially for some of the glass showcase, its edge even after treatment but there are some security risks, in order to avoid scratching, showcase production of the manufacturers of the material selection and technical processing which showcase the design must be in place;
     
2, showing the three-dimensional space with each other in the plane of the display to make sure the goods more attractive, more open visual display to let consumers at a glance.
     
Second, pay attention to the form of a modern
As a showcase of products for commercial applications, there is a certain similarity between its production and furniture design, because to consider from the consumer's aesthetic aesthetic aesthetic furniture and display cabinets user users are synchronized. Thus, showcase design in addition to having its functionality, it should have a modern form. Showcase of modern design concepts can actually be traced back to 1922 Wlater Gropius architectural design guru who guided Bauhaus furniture model designed to overlap the vertical S-form, in conjunction with its 1923 years of book shelf design technology and art pushed from unprecedented heights, this simple and flexible design feature has been extended so far, and have a certain impact on the Showcase design ideas. By superposition of different merchandising display cabinets between extensions of linear geometric design formed a stylish modern design showcase.

Third, pay attention to the color of goods and showcase match between

Showcase design of the three elements of which there is a "color factor" as a commodity showcase "static salespeople," added-value for the goods while not overwhelming, so the color should showcase how to choose?

1, the color is generally not too strong irritant to avoid jumping the focal point of the great impact of consumers;

2, gray display cabinets generally bright color in product mix;

3, shades lighter display cabinets, display cabinets of the match by the dark can be more salient merchandise;

4, with three of the truth, with a dark colored Showcase general merchandise;

5, men choose black and white hues showcase more;

6, display cabinets only as the background color as a foil effect.

How fitting clothing store? Teach you using clothing display

Wooden display rack clothing are generally used as a base of high-density, light or matt surface bake paint, then with some acrylic, printing and other ancillary materials made wooden display rack suitable for high cabinets and checkout.

Metal shelves are generally dominated by stainless steel, mirror stainless steel or brushed stainless steel. Metal display rack clothing suitable for the island shelf, and are hanging pendant. There are many sections of stainless steel, 304 stainless steel is more suitable for the production of clothing display rack.

It should be noted that, in the same shop, clothing display should be the basic unity of style, the purpose is to create a neat, orderly environment and provide a good atmosphere for shopping.

Clothing display layout, the main contents of the store layout, the display / display cabinet composed of channels, determine the flow of customers, regardless of vertical cross, diagonal cross, radiant, free flow type or direct methods such as layout should be to change the business content while retaining some flexibility so that at any time to adjust the display arranged in the form of clothing. So modern integrated shopping centers have adopted various forms of combination display cabinets, and only a few stores only a small amount of fixed form.

what needs attention When Show watch?

Many watch style, variety, brand, remember to store unique, representative, limited classic show.

1. Watch the volume is relatively small, so the main display, so that Chin will watch the fastest convey information to the customer, each one needs to watch is equipped with a special bracket, bracket base can identify the watch-related information, as well as features. Thus fully inspire customers desire to buy.

2. Watch Display space is not suitable too, because the product itself is a smaller volume. Chin-making materials modeling to fully reflect the mechanical watch beauty and advanced technology to acrylic based.

3. For products to be more beautiful, eye-catching, with exhibition stands need lighting, partial lighting needs to be based, you can use small spotlights on the exhibition stands and products locally irradiated, which play a prominent and eye-catching effect. Therefore, whether the display rack with good lighting, display rack material is very important, translucent acrylic become stronger materials commonly used in watches display rack。

Several glass commonly used in display racks

Applied to the glass shelf in place in fact very small, usually choose acrylic as an alternative, but is also useful to place glass,

First, the glass

Tempered glass is safety glass. Tempered glass is in fact a kind of prestressed glass, to enhance the strength of the glass, usually the use of chemical or physical methods, compressive stress is formed on the glass surface, when the surface of the glass to withstand external stress is first offset, and thus improve the carrying capacity of glass to enhance their anti-wind pressure resistance, cold and heat resistance, impact resistance and so on. Jewelry display racks and cosmetic display racks commonly used in this type of material.

Second, the bent glass

Bending the glass is heated and softened by the flat glass forming in a mold, and then annealing the surface made of glass. Bending the glass in order to meet the needs of the modern high quality, high-quality glass by the heat softened bent in the mold and then annealed made of curved glass. Style appearance, smooth lines. It broke through the plate glass of unity, more flexible use. One commonly used materials crafts.

Third, sandblasted glass

Emery sandblasted glass is mixed with water, high-pressure injection on the glass surface, a process in order for its polished. Including spray glass and sand carved glass, which is processed into the automatic level by blasting machine or standing on glass sandblasting machine level or intaglio patterned glass products, but also add color called a "printing on the pattern glass ", or used in conjunction with a computer engraving machine, carved deep cut in, forming a dazzling, lifelike art. Sandblasted glass with high-tech processes flat glass surface caused by erosion, thereby forming a translucent matte effect, because there is such high-end, hazy effect, so a lot of this type of material used in the showcase clothing and furniture supplies.

Fourth, embossed glass

Embossed glass, also known as glass or knurled pattern glass, is to adopt a method of manufacturing flat glass rolling. Embossed glass allows light and soft, and with screen guard role and certain decorative effect.

How to design cosmetics display racks?

More and more cosmetic brands, a variety of advertising, product endorsements also intensified, of course, can not be behind the terminal display, in-kind exhibition of cosmetics can not just be put on the table would expect a customer bought it, since is to show, then how should display designed to achieve marketing results?

Look at the picture: This is a well-known cosmetic brands, product is relatively simple, the appearance looks more like a bottle of water; look at the product display racks, display racks design style simple, generous, base with deep colors, and products are significant color boundaries; Chin selection is transparent acrylic, and product color is very close, and many may wonder why did he choose to do the back plane of a transparent material, so it is difficult to highlight the product does not it?

Reason 1: The color of the product itself is transparent visible, if you choose to do the background color of the material, then the product displayed color had changed;

Reason 2: display racks base design of black, assuming re-use a dark background, the entire display racks, there is no color boundaries, then the product will not be displayed three-dimensional; directly affect the display effect.

Reason 3: cosmetics as women's cosmetics, should be to create a pure, natural visual effect, then color matching is not suitable too deep and complex.

Display design, regardless of the shape or color should be displayed from the items, cosmetics display racks design, design significance lies round display products; color design is to highlight the significance of the product;

How to solve the problem of small optical shop space?

Many businesses will be opened in high traffic optician more commercial lots better position, but rents in prime locations is always very high, in order to save costs, only select smaller shops, so if you let the customer transfer shops small space problem?

First: to keep the store bright lights

If the shop area is small, the store must have enough light; because space is small, the sun is not enough, so in order to ensure the store bright, required on the walls and ceilings are installed lighting; and the eyes as a translucent product, if there is no light auxiliary, the product will not shine, naturally, difficult to attract customers.

Second: in-store product placement

Typically the optical shop will be placed in a row of large showcase, but as a small area of the eye point, is not suitable for large-scale showcase, will take up most of the area, while not conducive to customer back and forth; of course, you can not use large eyes showcase, we can use the display rack or floor-rotating display rack, floor display racks has the advantage of saving space, as shown, the glasses can be neatly placed in the display, does not take up too much space can also be a comprehensive display of products; of course , you can also display rack designed to be portable, flexible use of limited space.

Third: Once you have adequate lighting and appropriate props, but also to decorate our shops. Decorative not too complex, for example: the installation of a large mirror on the wall, in the visual space can be transferred small problem; if there is a window, you can use several windows windows designed to increase the characteristics of optical shops.

The key to victory shops

Yesterday, chat with friends, she recently busy shop

I said: "how suddenly want to start a business?"

Friend said: "where I used to work, mostly young people, there are things to buy commercial street of young people in need."

I replied: "Young sell something very strange?"

She said: "That you do not know, workers are at work during the day time, the basic will not go shopping after work."

I am very curious to ask: "What do you have to open the shop in that?"

She said: "The workers choose to shop online is greater than the chance of shopping in the store, because of the time issue, they do not have so much time to carefully selected." Did not quite understand this intermediate links, just think no matter what store opened, should be selected to compete in a small area.

About a month later, she told me that she opened the shop in the vicinity of previous work, I deliberately went to visit her, just opened, business is still very good, I am very curious and asked her: "There is no shortage of like you ? such a cosmetics shop, your strengths lie, "she said:" Now people like online shopping, I promote my products online, I'll buy more home delivery, and I also have a physical store, even if the customer into to my store, they do not spend too much time looking for the product. "I suddenly understand her idea, and through online publicity, and then bring the store to the customer realism, increasing the customer experience, this is indeed a a good way.

She later told me good, my products are aimed at office workers, they did not have that much time to pick, so the orderly management products, and classification show is very important, I said: "This is basically every store will do "She said:" The traditional shelf can also be classified indeed show a lot of products, but to demonstrate the quality of products but also to highlight the brand, so display racks must attract attention, so that customers can find the products at a glance. This is the key. "

The floor display stand

This looks more beautiful, I do not like to put all The floor on the ground, It's looks very messy，do you some opinions about it？

Photos from the：www.responsydisplay.com

How to avoid Acrylic cosmetic display racks deformed?

Cosmetics display racks products are carried by smaller, lighter makeup, so in the course of, if not the very strong impact damage, normal use is difficult to deform. If you display some minor damage occurred or deformed through the following solutions:

1. Acrylic Display bond at the loss, which although rare, but not without a solution, at a loss for a bond is usually caused by using too much time, the glue lost its role, this time you can buy acrylic glue, the fall portion of re-bonding.

2. Acrylic is 16 times the impact resistance of glass though, but still is fragile products, if accidentally bent in half using a layer or semi interlaminar fracture, in this case can only be re-produced in accordance with the size of a sheet layer, otherwise Chin will lose effect.

3. For acrylic surface during use causing galling, recommend daily use, try not to use sharp objects to contact the acrylic cosmetic display racks, in the display of products, but also try gently. Once scratched, you can use the polishing treatment.

There are "plastic crystal" reputation of acrylic, shaped like a crystal-clear crystal, but actually acrylic organic material on the hardness or somewhat less. In actual use, if you use unreasonable, acrylic display stand will be deformed. Therefore, the need for proper use.

Cosmetics shop how to attract more customers?

Cosmetic different stores shopping malls in the face and from the people, demonstrating how to make cosmetics out of it? How to seize more potential clients?

1. The full and rational use of the unique space.

For example: shopping center shops; for this has customers in all directions through the core position, cosmetics display stand is preferably designed as a ring, a full range of products can be displayed in any one of the customer through the shop.

For example: Corner shops: there will always be a few shops in the mall is around the corner, whether it is selling cosmetics or other products, should be rational use of corner location provides easy access from your shop came out, you can still see its production products.

2. how to put display racks.

Cosmetic display racks only responsible for cosmetics, anything else not related to, try not to be placed in the display racks; even shop product range is very much, but try not to mix placed, customers prefer orderly shopping environment.

3. look beautiful novel, attract attention

This is the most important point, cosmetic face female consumers, the first step in the female consumer, is the visual experience, the appearance of the shop is sufficiently attractive, such as adding the current hottest celebrity endorsements, dazzling screen, and so on ad ; Furthermore, is decorated inside color decoration shop, cosmetics store should choose clean, bright, usually sky blue, pink has milky white, etc., store display props, but also with the decoration color uniform, preferably using transparent acrylic display racks.

How to deal with hotmark and watermark on display racks?

Everyday life we ​​will be equipped with a cup of boiling water on the display racks is a common thing, but for spray paint display, hot object will paint surface is damaged, such as a cup containing water, let the paint surface there are burn marks, how to deal with hotmark and watermark on display racks ?

On display for the paint often left circle annoying watermark how to solve, we can spread a clean, damp cloth in the watermark display surface, then lower the temperature in the above iron with iron, so that we can make evaporated moisture into the film, so that the watermark disappeared. When using this method, however, can not be too thin cloth used, the temperature of the iron too high and not adjustable. Otherwise, the watermark display surface is gone, but that can no longer be removed but can not afford the stigma.

For careless cause slight surface wooden display racks burn hotmarks, generally as long as you can wipe with a rag promptly removed. However, if the burn marks too deep, then you can gently wipe with iodine in it, or put Vaseline oil on top, the next day with a soft cloth to wipe the burn marks can be eliminated.

How to judge the quality of cosmetics display racks ?

Everything will have his good and bad, it is the quality problem, display racks also vary, so, how to judge the quality of cosmetics display racks it?

First, the raw materials, which is the production of each item will be needed, provided that the good is good display racks of raw materials. For cosmetic display, the use of wood in acrylic home, good quality acrylic translucent very good; strong impact, is 16 times that of ordinary glass; excellent insulation properties, suitable for a variety of electrical equipment; plasticity, shape changes in a large , molding easy; but lighter than ordinary glass half. Because of these characteristics, made ​​out of a very beautiful display racks.

Second, the process, there is a high-quality raw materials after process technology will immediately make comparative value of different display. In the production of acrylic cosmetic display racks, generally need to use the main process there, bending, polishing, cutting and so on. See polished, good polishing technology allows display of any rough edges; bending is mainly to help display molding, so the bending angle and curvature of the need to be very cautious, good bending technology does not produce acrylic fracture , feels will feel very smooth; cutting, acrylic has a dedicated cutting machine cutting machine is not only a good quality display backing, but also reflects the strength of enterprise hardware.

Third, finished, finished after the display racks out, we need to carefully check again, starting from the cosmetics display rack joints, seams zero bubble quality is very good; display LOGO, LOGO general use silk screen, no color, no noise can be; addition, basic is consistent with the drawings to size, which is to ensure that the basic requirements of quality cosmetics.

Cosmetics display racks how to attract customers?

As we all know, more and more of various brands of cosmetics, how to make your cosmetics more attractive customers? How do we use display to attract customers?

Display racks distinctive brand design

The reason for the design of the brand characteristics of display, because the market all kinds of cosmetics display racks mostly the same style, people pursue distinctive brand stores, so this requires display need innovation, we need get rid of mediocrity.

Display features designed to meet the product characteristics, if the product is aimed at young people, it is best to add the fashion element, for example, the most popular color year.

Display racks and store unity

Display products as a foil and store props inextricably relationship, so the two should be unified style, to the customer to create a high quality atmosphere. For example: Fall aloe moisturizing installed new listing. Aloe vera is a natural green plants, rich in water, then color cosmetics display the most suitable color is transparent or green, but should be based on the store's renovation also against the background of the main characteristics of the product, so that, from cosmetics display stand and storefront appearance can be passed to the customer product information.

Display racks layout

Display layout is very important, how to make the customer the sight of the shop's main products? This requires scientific and standardized placement of the next display, such as: customer foremost through the region entered the shop will generally be placed seasonal products, such as freezing winter to summer to the sun, to pay the fall and spring to the anti-allergy. The store will have prominent central position the core product, we should focus on the show. Display racks placed not only to fill the store decoration, but also to seize the customer psychology, standardized placement.

What color suitable for jewelry display racks?

Expensive, exquisite jewelry display racks when using color to set off the shiny jewelry. So what color jewelry display racks for it?

For example: Gold:

If gold and other jewelry, display more choices milky; gold in the light irradiation, dazzling, so you can not select the highlight color display, white in the light irradiation, will be particularly bright, not suitable as a gold background, The black oil will be too dark. The milky white, soft, generous, not too bright nor too dark, and this is the reason the majority of gold have chosen to display such colors.

For example: Platinum:

Platinum with gold as the light irradiation are dazzling, but it still has a lot of gold with different platinum closer silvery white, background usually choose black, or transparent color, you can go visit all kinds of jewelry store next to know the platinum crystal display racks more choice, smooth texture.

For example: pearl, jade

Pearls, jade in general not choose hard texture display racks, we often see Jade are placed on a soft cloth, pearl little different, usually furnishings inside the crystal or acrylic display boxes, display boxes are transparent colors .

wood panels what are the requirements in jewelry display racks?

Although rarely used in jewelry display boards, but not without a lot of agate, jade has often use wooden jewelry display, then the wood panels What are the requirements in the jewelry display racks as well?

Wood panels: not directly painting

Intermediate wood panels are based on core made ​​of natural wood adhesive, glue a thin veneer on both sides, is to produce jewelry display rack, showcase one of the most important materials. Moisture better than wood better, but not directly painting

Wood panels: surface needs to stick it more beautiful board

Since the surface of exposed wood unsightly, but not directly spray paint, usually in accordance with the requirements of style jewelry display rack, stickers or HDF wood veneer plywood.

Wood panels: waterproof performance is strong, poor fire performance

Wood panels can be done using local jewelry showcase neutral surface structures and wooden doors and modeling structure, good water resistance, structural support and strong. In the selection, look at its internal timber, should not be too broken, the gap between the most suitable timber around 3mm.

When using wood panels made ​​jewelry display rack to go through after bonding with MDF, painted or glued fire board in order to achieve a good display effect.

Wood panels in the production of jewelry display, showcase, can not be used directly, these are summed up wood panels according to the characteristics of several requests.

How to use shoe display racks to increase sales when the season changed?

Season as a time signal to the fashion consumer market, seasonal signal also means competing signals.

To trend-oriented businesses, often seasonal information can be passed more quickly than natural time. Seasonal changes often vary greatly affect retail for shoes. When seasonal goods, shoes display racks main task is to take the initiative to customers the following three aspects of information dissemination.

1, the shopping season will change (prompt customer may need the shoes of the season);

2, brand new product to the store of the season (Recommended theme merchandise series);

3, the new season will be a popular consumer trends (boot style / fabric / color / theme design / style consumer trends).

As a display of how a more rapid and more effective dissemination of information to these three customers?

First of all: to meet the seasonal atmosphere display

This is one of the factors from outside to inside, for example: the arrival of winter, the best selection of shoes, warm color display series, giving the visual experience is very warm and comfortable, if this time to launch a comfortable, soft shoes, would be better.

Then: to have a special display showing the new / flagship product

In the turn of the season when the customer needs will be bigger than usual, as a shoe store, no matter what kind of shoes sold, there must be the flagship product, the best is to use a new listing display, the display placed in the center, most likely to be seen in the position. And new shoes to be different from ordinary shoes display racks, this is the most direct way to highlight new.

Finally: If you buy a brand of shoes, the introduction of fashion elements are essential, for example: 2014 popular style: a classic publicity or money; colors: warm colors or cool colors, or mix and match; Style: Retro style or campus style; fabric: leather or canvas; among other factors. Shoe trends need to closely follow the trend, adding these elements conducive to better sales.

How to increase sales of shoes?

Although the shoes of people's lives as necessities, sales of shoes will change with the seasons or trends affected, large and small, emerging brand shoes, how to increase sales of shoes it?

First of all, have their own brand

A brand is a symbol, but also a location, when the shoe was established, in order to better, mainly for what type of customer, the elderly or the young? Is a man or a woman? After considering clearly for their own brand to design a LOGO, not very complicated, but it is best to make people look at to remember.

Then, to have your own website

It is best to have your own shop, via the Internet promotion, brand proliferation, but also to reach a deal on the Internet, which is one of the main factors to improve sales. Through the Internet you can also get customer information, when the shoes have a new listing, you can notify customers, which will greatly increase sales of your product.

Finally, the unique store image

The best decoration store by their own design, add some special elements,

For example: a tint shop, if it is Monopoly shoes, can be used with warm colors, lovely; if it is men's shoes, the color can be used with a generous grade.

2.Shops display racks, shoe display rack There are a variety of materials and styles, heritage, iron display more wood's more practical, according to need to choose shoes display stand. Display of color shades to match the shop to unity.

Master these methods not only enhance the sales of shoes, but also to establish a brand image.

Select the phone display racks made ​​of acrylic What are the advantages?

Phone display racks has the following characteristics:

1, convenient operation: The display decor, you only need to leave the positioning hole and pull the hole, you can install and use, saving time and effort.

2, the expansion of space: the display area can be close to the wall, showing the amount of the increase, which greatly expanded the store's actual exhibition space.

3, to reduce costs: put a lot of exhibits, promotional staff reduction, reduced costs for many companies.

4, to improve performance: Marketing the traditional "tell-style" to the innovative "experiential" upgrade from, from the staff "recommended style" to customers "choose style" changes to facilitate consumer choice and efficient products and services.

The advantage of acrylic phone display racks are:

1 Acrylic high transmittance can be all-round display mobile phones and electronic products, coupled with the lights, let the phone in the light irradiation, the glitz and win customers.

Select Acrylic phone display racks do not know there is an advantage in that acrylic is easy to make a variety of shapes, using bending, you can simply make a perfect angle in radians or, thereby greatly reducing the cost and difficulty of exhibition stands, of course, , also in line with the needs of a variety of brand mobile phones.

Select the phone display rack Acrylic do, whether it is from the production or transportation, the former reduces the difficulty of design exhibition, which facilitates the transport, but also reduces transportation costs, so that the advantages of acrylic mobile phone display rack is unknown.

A good Acrylic phone display stand is not only beautiful appearance, but more importantly is the product with the perfect showcase match.